The Little Black Dress Initiative (LBDI) is a social media-driven fundraising campaign started by the Junior League of London to raise awareness about poverty and its effects on women’s lives.
Advocates wear the same black dress (or outfit) for five consecutive days to illustrate the restrictions poverty places on choices, opportunities, and access to resources.
Each Advocate also wears a pin that reads “Ask Me About My Dress,” which invites dialogue among colleagues, friends and strangers about this initiative’s message. Advocates also engage on social media, sharing statistics, information and their experiences throughout the week. Throughout the week, LBDI Advocates seek to raise awareness and funds for issues surrounding generational poverty. From December 7th – 11th, 2020 advocates of The Junior League of Stark County will raise funds to impact food insecurity in Stark County.
If you would like more information or would like to participate, email email@example.com
Visit our Little Black Dress Page to learn about virtual events and how to donate.